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Every great company name has a story. Ours just happens to begin in a hospital, evolve through sleepless nights of improving IT systems, and grow into a vision to make healthcare better through technology. Trust and professionalism – these were the two pillars that defined Mladen and Yordan’s friendship when they set out to create MY Synergy in 2019.
The two co-founders first met at the National Oncology Hospital, but it was not until they got separated briefly that they realized their potential grew stronger when they worked together.
Reunited again at the National Social Security Institute (NSSI), the pair embarked on an ambitious journey to modernize and expand the institution’s IT capabilities. A restructuring project of unprecedented scale in their careers, the experience there shaped their common values, which later became the foundation of MY Synergy.
“Mladen and I were working 16-hour shifts at the NSSI. We were 100% committed to upgrading their IT capacity because we felt it was not up to modern standards. The NSSI is an institution of strategic importance, and it has considerable resources, so we focused mainly on establishing protocols, improving processes, and training core skills”, Yordan recounts.
The challenge was enough to prove that the two shared a common work ethic – set simple goals, but approach them with selfless commitment and personal responsibility. On the day they founded the company, Mladen and Yordan promised each other 2 things: that they will approach any challenge with the same vigor that bonded them before, and that they will build a team of professionals with the same worldview.
The principles that guide how we work, collaborate, and create value
RESPECT
- We treat all people with dignity, listen and value their feedback
- We listen carefully and do not interrupt when someone is speaking
- We appropriately question actions inconsistent with our core values
- We demonstrate high regard for all individuals and appreciate their contributions
GROWTH
- We are inquisitive and we lust for learning & developing
- We support the growth and development of all members of the team
- We dedicate special time to additional courses that improve our professional and personal lives, as well
- We believe that friendly and clarifying questions can bring new knowledge
PROFESSIONALISM
- We take pride in professional appearance, language, and behavior
- We personally commit to continuous improvement and professional growth
- We respect others, express sincere appreciation, and positively influence those around us
- We are diligent in delivering high quality work and providing exceptional service to both internal and external clients
MOTIVATION
- We communicate openly, our actions mirror our words, and we keep our promises
- We attract self-motivated, highly capable, results-oriented people and invest heavily in their development
- We believe our employee motivation is most powerful when we follow our core values and behave according to our company culture
- We inspire ourselves and others to step out of comfort zones, play a bigger game, and choose empowering contexts which lead to new actions and new results
Key achievements that reflect our growth, expansion, and journey through the years
MY Synergy foundation - May
Founded on May 7, 2019, MY Synergy began its journey with a clear vision for growth and impact
DHI Cluster Membership - October
MY Synergy joined DHI Cluster Bulgaria as a member and IT partner, strengthening its role in the healthcare
Microsoft Partner - January
MY Synergy became a Microsoft Partner with a clear commitment to trusted, scalable technology solutions
Microsoft Cloud for Healthcare - August
MY Synergy became the first company in the CEE region to be onboarded to Microsoft Cloud for Healthcare
Microsoft Silver Partner - November
MY Synergy received Microsoft Silver Partner recognition for its growing expertise and delivery excellence
Microsoft Gold Partner - November
MY Synergy achieved Microsoft Gold Partner status, recognizing its advanced expertise
HL7 Gold Member - March
MY Synergy became an HL7 Gold Member, reinforcing its commitment to healthcare interoperability standards
MY Snergy France - April
MY Synergy established its French entity, marking a key milestone in its international expansion
Microsoft Partner of the Year (Bulgaria) - June
MY Synergy was named Microsoft Partner of the Year in Bulgaria for its impact in delivering innovative solutions
ISO Certifications - July
MY Synergy achieved and annually maintains ISO 9001, ISO 20000, and ISO/IEC 27001 certifications
Part of Future4Care - June
MY Synergy joined Future4Care, becoming part of a leading European healthcare innovation ecosystem
ICHOM Accredited Partner - September
MY Synergy became an ICHOM Accredited Partner, supporting value-based healthcare standards
MY Synergy US - September
MY Synergy established its US entity, further extending its global presence and reach
Microsoft Solutions Partner - November
MY Synergy earned Microsoft Partner Solution Designations - Data & AI, Infrastructure, Digital & App Innovation
MY Synergy Tunisia - January
MY Synergy established its entity in Tunisia, further expanding its international operations
CCIFB Membership - March
MY Synergy joined the French-Bulgarian Chamber of Commerce and Industry
EOS Methodology Adoption - January
MY Synergy adopted the EOS methodology to structure operations and support sustainable growth
BBBA Membership - February
MY Synergy joined the British Bulgarian Business Association, strengthening British-Bulgarian business ties
HealthData Box Launch - June
MY Synergy and the CEHP launched HealthData Box, a modular solution for medical devices
Womeno Partnership - November
MY Synergy became Womeno’s technology partner for a women’s health digital platform
ScaleSmart Program - February
MY Synergy joined the ScaleSmart Calling2Scale program to explore US market opportunities
Forbes Business Awards - April
MY Synergy received 2nd place in the Healthcare category at the Forbes Business Awards 2025
MY Synergy UK - June
MY Synergy expanded into the UK market with its digital health solutions to the UK healthcare ecosystem
GCC Region Expansion - December
MY Synergy expanded into the GCC through a strategic partnership with WAJDA Group