AI in Universities Helps Accelerate Preparation and Enable Personalized Learning
Yordan Iliev, CEO of MY Synergy, on Bloomberg TV Bulgaria’s Business Start, September 16, 2026
Artificial intelligence can accelerate the modernization of higher education by making learning more personalized, practical, and efficient. According to Yordan Iliev, CEO of MY Synergy, speaking on Bloomberg TV Bulgaria’s Business Start, universities should focus not on restricting AI, but on creating clear frameworks for its responsible and controlled use.
As students are already using AI, educational institutions have an opportunity to provide access to trusted academic sources and encourage critical thinking, source verification, and responsible use of generated information.
“There is certainly a need for rules and a framework within which AI can operate. Students need to be given the opportunity to use it because they are already doing so, but they should use it rationally and in a controlled way.”
AI can also support educators in preparing learning and assessment materials. Iliev highlighted practical examples from Bulgarian universities, where AI solutions developed by MY Synergy use verified institutional content — including lectures, practical exercises, library resources, and regulatory materials — to support the creation of tests, exam questions, and personalized learning materials.
Beyond improving access to knowledge and reducing preparation time, AI can help shift education from memorizing theory toward applying knowledge in real-world situations. This also changes the role of technology providers: the goal is not simply to introduce new tools, but to make them practical and accessible for educators and institutions.
“The role of companies like ours is to support educators and institutions by helping them adopt technology more quickly and easily and integrate it into their everyday work. This is the fundamental role of technology companies — to translate technology into the language of the people who need to use it, so they can remain focused on what they do best.”
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